Role of print media

• Regular and frequent appearance
  
• Commodity form
  
• Informational content
  
• Public sphere function
  
• Urban, secular audience
  
• Relative freedom compare with any other media.
  
  - In the early age, newspapers were used for information, record, advertising, diversion and gossip.
  - It had taken place for governmental, diplomatic or commercial purpose.
  - Then used as voice of authority and an instrument of government.
  - After institutional development, offered service to its anonymous readers than an instrument to propagandists or potentates (royal leaders).
  - Its novelty consists not in its technology or manner of distribution, but in its functions for a distinct class in changing and more liberal socio-political climate.
  Nowadays, it is used for lobbying or to create pressure.