Introduction to Mass Media

The term mass media refers to all of the communications media that reach a large audience, especially television, radio, and newspapers the means of communication that operate on a large scale reaching and involving large populations. Mass media are those medium or the communication vehicles which are required to reach the mass audience. Mass media includes all forms of information communicated to the larger group of people, from a hand made sign to the international news network. There is no standard for how large the audience needs to be before communication becomes "mass" communication. There are no barriers on what type of information is being presented. Sometime the word is used just to mean the various mechanical means such as books, newspapers, magazines, radio, television, film and the internet emphasizing the single component of mass media. But there are scholars who include other forms of media, such as bill-boards, banners, pamphlets, posters, stickers, direct mails, buttons, diaries, sound recording too as mass media.