Challenges in the feild of Nepali Mass Media

Information and communication revolution in Nepal seems to be centralized in the cities, mostly in Kathmandu valley. Most communication media, except few locally operating media are focused to urban population. So the majority of Nepali citizens are still deprived of information.Lack of skilled manpower is still there. It is true for both the 'hardware' and the 'software' aspect. Highly political motivation in case of newspapers and dominance of entertaining programs in case of radio/ television is resulting the lack of educational programs. The is vast scope for media in Nepal to be used as a tool for education such as Open University. But no initiative could be seen in this regard. Similarly, the mass media are not being used as much as it could be used for public awareness. Nepali media industry is said to have entered in the phase of professionalism but there is still lack of that. The job of journalists is under the 'mercy' of owners who are able to hire of fire the employees according to their will. The unhealthy competition among few media houses is notable here.