Wednesday, November 18, 2009

Role of print media

  • Regular and frequent appearance
  • Commodity form
  • Informational content
  • Public sphere function
  • Urban, secular audience
  • Relative freedom compare with any other media.

    - In the early age, newspapers were used for information, record, advertising, diversion and gossip.
    - It had taken place for governmental, diplomatic or commercial purpose.
    - Then used as voice of authority and an instrument of government.
    - After institutional development, offered service to its anonymous readers than an instrument to propagandists or potentates (royal leaders).
    - Its novelty consists not in its technology or manner of distribution, but in its functions for a distinct class in changing and more liberal socio-political climate.
    Nowadays, it is used for lobbying or to create pressure.

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